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Critical to Horse Enthusiasts, New Initiative Offers Official Identification On Animals’ Bloodlines

PHOENIX (July 9, 2007) – Equine.com, one of the largest horse marketplaces on the Internet, today announced a partnership with the American Quarter Horse Association (AQHA), to launch a first-of-its-kind certified pedigree program. The initiative allows customers selling registered American Quarter Horses on Equine.com to quickly and easily post an official pedigree certified by the AQHA in just moments.

“American Quarter Horses comprise more than one third of our horse database, and this partnership with one of the largest horse associations worldwide will provide peace of mind to customers looking for the most accurate pedigree information available,” said Aaron Bromagem, president, Equine.com.

For a $10 fee, all registered Equine.com sellers will have access to the AQHA pedigree. Customers posting American Quarter Horses on Equine.com will have the option to input each horse’s registration number to tap into the AQHA horse database, which produces American Quarter Horses’ three-generation, watermarked pedigrees. The pedigrees will provide customers a better understanding of a horse’s bloodline, which is crucial to helping them make informed purchasing decisions based on their specific needs.

Buyers searching horses on Equine.com will see the certified AQHA gold pedigree icon next to the animals’ classified ad. Upon clicking the ad, customers can view the horse’s bloodline, with proper names, years and registration numbers of the animal’s ancestors, making it easy for buyers to see if the animal likely descends from horses that possess the qualities vital to its success.

“We chose to partner with Equine.com not only because of the wealth of American Quarter Horses available, but also because of the sophistication of the site and its customers – Equine.com is the site for serious horse enthusiasts,” said Billy Smith, executive director of information technology at the American Quarter Horse Association. “This innovative new service will provide an added value to the customer selling his or her animal and also offer a new type of security to the buyer,” Smith continued.

Previously, customers selling horses on Equine.com posted their animal’s bloodline information themselves. This new certified program with AQHA saves sellers the added steps and simplifies the posting process, allowing them to provide official, more streamlined records that buyers value. Equine.com currently is working on similar partnerships with other horse associations, as these kinds of programs add to the value of the site and enhance the customer experience.

About Equine.com

Equine.com was created in 1995 to fulfill the needs of horse owners everywhere, helping them to find their ideal horse or new home for their animal. The site unites horse aficionados from around the globe, and provides them with a convenient and technologically advanced way to conduct horse-related business. With more than 55,000 horses for sale, stud or lease, a horse is sold every 29 minutes on Equine.com. The site offers thousands of equestrian-related products and services, and has assisted users in selling more than 130,000 horses. Visit http://www.Equine.com for more information.

About the American Quarter Horse Association

The American Quarter Horse Association (AQHA) is the world’s largest single-breed equine registry and membership organization, with more than 4.5 million American Quarter Horses registered worldwide and AQHA membership numbering more than 350,000. The American Quarter Horse Association’s mission is to record and preserve the pedigrees of American Quarter Horses while maintaining the integrity of the breed, and to provide beneficial services for its members which enhance and encourage American Quarter Horse ownership and participation. For more information, visit http://www.aqha.org.


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