Horsefly Creative Gets Gold at 10th Annual AIM Awards
Equestrian News Release
Client Horse Quencher acclaimed for their “Drinking Problem”
Ellicott City, MD – Horsefly Creative brought home the Gold in five classes Saturday night at the 10th Annual All-Industry Marketing Awards (AIM Awards), along with three Silver and three Bronze awards.
Four of the awards were earned for work on behalf of new client Horse Quencher, another four were earned for client Ambo Health, makers of Wellpride and Omega Cure. The other three were earned for work on behalf of longtime client MD Barns, Ultimate Hoofpick, and Horse Media Group.
Gold AIM awards were earned for product launch, full page single ad, fractional single ad, multi-media campaign, and fractional ad campaign. Silver was earned for fractional ad campaign, full page ad campaign and PR product campaign. Bronzes were earned for full page single ad, media kit, and logo design.
The awards were held during the Western-English Trade Association’s annual Leadership Forum, this year at the Turf Valley Resort just outside Baltimore, Maryland. Brian O’Connor was the emcee, introduced as “the eldest son of Karen O’Connor’s mother-in-law.” Brian took great sport with Holly Davis of Horsefly Creative, as the three Golds earned for Horse Quencher were titled “Drinking Problem.” Holly was overheard joking, “Sure wish the client had come to collect these awards.”
For the uninitiated, Horse Quencher is the hot new product that causes horses to drink immediately upon being offered water. Hence, the headline, "Do you have a drinking problem?" leading into a discussion about how imperative it is to keep horses properly hydrated.
To see "Drinking Problem" and the rest of Horsefly Creative’s 2008 entries, please visit http://horseflycreative.com/AIM_2008.html
About Horsefly Creative
Horsefly Creative is an ad agency in based outside Ocala, Florida, that specializes in equine and aviation marketing. Headed by strategist and writer Holly Davis, other Horseflyers include copywriter Joshua Anthony, LA-based designer Lon Davis, Colorado-based PR specialist Barbara Brandt and designer Laurie Prindle, and Pennsylvania-based sponsorship director Susan Page.
Prior to opening Horsefly, Davis was president of Idea Flight, an ad agency with awards that included two Addys and two AIM Best in Show awards.
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