The HORSETV CHANNEL and American Quarter Horse Association Form Strategic Alliance
Equestrian News Release
AQHA to sponsor Western programming block
Calabasas, California - March 6, 2006 The HorseTV Channel announced today that it signed a series of agreements with the American Quarter Horse Association (AQHA) naming it as the charter sponsor of an exclusive programming block called AQHA’S Best of the West. The weekly block will be anchored by twenty-six competitive events produced by The HorseTV Channel. AQHA and The HorseTV Channel will implement a number of co-marketing initiatives and are co-developing children’s horsemanship and entertainment programming. AQHA has designated The HorseTV Channel as “the official television destination for American Quarter Horse competition.”
“The partnership between The HorseTV Channel and AQHA provides a valuable opportunity for both organizations to bring exposure to AQHA’s important role in the horse industry and present exceptional events showcasing the breed to The HorseTV Channel’s enthusiastic audience,” said George Greenberg, Chairman and CEO of The HorseTV Channel.
Through this agreement, The HorseTV Channel viewers will enjoy top AQHA competitions such as the Bayer Select and AQHA World Championship shows, the American Quarter Horse Youth Association’s World Championship Show and major competitions from National Reining Horse Association, National Reined Cow Horse Association and National Cutting Horse Association.
“We are pleased to bring the world of the American Quarter Horse to The HorseTV Channel audience, said Bill Brewer, AQHA Executive Vice President. “We look forward to exploring opportunities available to us in this new relationship.”
The HorseTV Channel is the only 24/7 television channel providing audiences of all ages with entertaining and informational programming focused on the fascinating world of horses. >From silk hats to Stetsons, The HorseTV Channel offers viewers a varied and compelling lineup presenting the events, recreational activities, competitions, stories and lifestyles that we share with one of America’s most cherished icons, the horse. For more information about The HorseTV Channel, visit http://www.horsetv.com.
The Amarillo, Texas-based American Quarter Horse Association was founded in March 1940 and is the world’s largest single-breed equine registry and membership association, with more than 4.5 million American Quarter Horses registered and AQHA membership numbering 350,000. The American Quarter Horse is the world's most versatile breed, competing in a wide range of disciplines and events including western, English, rodeo, recreational riding and racing. AQHA offers a variety of programs and services, and is supported by more than 20 Corporate Partners that offer member incentives and discounts on products and services. For more information about AQHA or the American Quarter Horse, visit aqha.com or call (806) 376-4811.
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