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Joe Morris Named Publisher of Thoroughbred Times Company

Lexington, KY— Mark Simon, president of Thoroughbred Times Company, which publishes an array of widely-read periodicals for Thoroughbred racing and breeding professionals and enthusiasts, announced today that Joe Morris has been named Publisher of the Lexington-based company.

Morris, previously president of the National Thoroughbred Racing Association Group Purchasing, will be responsible for overseeing the advertising and business operations of Thoroughbred Times Company, which publishes the weekly Thoroughbred Times magazine, the daily newsletter Thoroughbred Times TODAY, a comprehensive website (http://www.thoroughbredtimes.com), the Stallion Directory, plus books.

“Joe knows all aspects of the Thoroughbred industry and what is important to our readers and clients,” said Simon. “He is a tremendous addition to the company. Our staff is the best in business, and our commitment to customers is strengthened with the addition of Joe, who has strong relationships with so many people in racing and breeding across the country.”

Born in Falmouth, Maine, Morris, 46, grew up on Norton Farms, a Standardbred operation that is the oldest, continually run farm by the same family in the state. After graduating with a business finance degree from the University of Maine, he went to work for Joe Sullivan III, who operated Hinsdale Racetrack. During his 18 years working for Hinsdale, Morris worked his way up through the ranks to eventually assume the responsibilities of vice president and general manager. While working for Sullivan, Morris also helped run Foxboro racetrack, a dog racing track, and was involved in the operation of Sullivan Brothers Printing, which produced track programs for a number of racetracks. At Hinsdale, Morris helped implement the simulcasting model in 1989-’90, one of the first tracks in the country to offer full-card simulcasting, plus established telephone wagering at the track in 1998-’99.

After a stint selling life insurance for Bankers Life and Trust, and as one of their top salesmen, in 2001 Morris went to work in Louisville, Kentucky, for Equisource, the predecessor of NTRA Purchasing. He was named executive director of NTRA Purchasing in 2002 and named president in 2003. Under Morris’s leadership sales grew from $10-million in annual sales in 2002 to $86-million in annual sales in 2006.

“We thank Joe for his many contributions to the NTRA and we’re delighted that he will be remaining in the industry and will be involved with NTRA Purchasing as we transition his responsibilities over the next several months,” said NTRA Chief Executive Officer Alex Waldrop. “He leaves behind a very talented sales team and a great company on which we plan to build going forward.”

Morris has a small farm near Keeneland Race Course where he and his wife, Debbi, have a couple of Standardbred broodmares, plus they race several Thoroughbreds. They have two sons, Brett, 19, and John, 17.

“It was hard for me to leave the NTRA, because it is such a great organization and I’m proud of the business I helped build, and I treasure the relationships I have made while working there,” Morris said. “But this opportunity was so attractive that I could not pass it up. I have worked with advertising and publications for years and this is a great fit for me, both professionally and personally. This position will enable me to stay in touch with all the people I know in racing, and I look forward to working with clients to help them grow their business.

“This is an exciting opportunity and I am thrilled to be part of the team leading Thoroughbred Times into the future.”

“Joe brings unique credentials and customer service skills to our company,” said Norman Ridker, owner of Thoroughbred Times Company. “He has demonstrated the ability to work with clients on all levels and to attract new advertisers and sponsors to racing. His attention to detail and to customer service is what makes him such a great asset to the Times. He will make a great contribution to the business operations of the Times and be a strong leader in the Thoroughbred community.”

“I first knew Joe as a business contact and associate,” said Jeff Scharf, vice president and group publisher of Thoroughbred Times, “and the more I got to know him the more I realized that his strengths in business and sales made him a perfect fit for Thoroughbred Times. I’m excited that he joins our team and I look forward to working with him.”

About Thoroughbred Times Co.

The leader in racing and breeding coverage, Thoroughbred Times is a weekly newsmagazine published for Thoroughbred horsemen, owners, breeders, trainers, and racing enthusiasts worldwide. Thoroughbred Times Co. Inc. also publishes the annual Thoroughbred Times Racing Almanac, an annual Stallion Directory, the Buyer’s Guides used by those buying horses at public auctions, an annual Auction Review, the daily electronic newsletter Thoroughbred Times TODAY, books, and maintains a comprehensive website at http://www.thoroughbredtimes.com.


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