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Olympic Medalist Steffen Peters Becomes an Equilite Elite Ambassador

POTTSTOWN, PA — Olympic medalist Steffen Peters, has signed on with Equilite Inc., the makers of the world famous Sore No More® liniment, as an Elite Ambassador. The California-based dressage rider joins Olympic medalist Anne Kursinski, top international riders Jan Byyny and Cesar Parra, and National Cowgirl Hall of Fame inductee, Sharon Camarillo, in endorsing the Equilite line of all natural products. Peters was named the 2007 USEF National Freestyle Champion earlier this month and will represent the United States at the 2007 Rolex FEI World Cup Dressage Finals to be held in Las Vegas this week.

“We are thrilled that Steffen Peters is now part of the Equilite team,” said Stacey Small, President of Equilite Inc. “As a world-class rider, Steffen demonstrates the importance of properly caring for his horses. We look forward to working with Steffen and his team.”

Peters will ride the 2006 U.S. National Grand Prix Champion Floriano at the World Cup Finals. The duo was on the bronze medal winning U.S. team at the 2006 World Equestrian Games, where they finished fouth individually. As result of their amazing year, Peters and Floriano were named Horseman and Horse of the Year, respectively, by The Chronicle of the Horse in 2006.

Peters began using Sore No More® in conjunction with Back on Track™ ceramic wraps. He explains, “The horses’ legs that we have put it on, along with the wraps, have stayed tighter than ever before.”

For more information on Equilite and the Ambassador program, please visit http://www.equilite.com.

About Equilite Inc.

Headquartered in Pottstown, PA, Equilite Inc. is the creator of all-natural botanical products for animals. Equilite is best known for its award-winning Sore-No-More® Arnica-based herbal liniment line. Equilite’s product line also includes herbal supplements, flower essences, horse sprays and more. For additional information on Equilite or its products please visit http://www.equilite.com

 

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