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Ophthonix Partners with Liz Halliday

Ophthonix announced at VisionExpo West in Las Vegas, the largest optical professional meeting held annually, it will partner with Liz Halliday, famed female driver in the American Le Mans Series to represent the iZon brand.

“The Le Mans series is an ideal platform to highlight the driving vision benefits provided by iZon,” said Andreas Dreher, PhD, president and CEO of Ophthonix. “The ALMS includes endurance races with night and day driving and races on difficult road courses with challenging corners. This is an example of when optimal vision and performance are key.”

One important benefit of the iZon High Resolution Lens is the significantly improved performance it provides for driving – especially a clinically demonstrated improvement in reaction time when driving at night.

“Partnering with Liz will help us to spread the word about vision and driving and how our lenses help driving performance and safety,” said Dreher. “There is a large and loyal fan base for the American Le Mans Series and we are excited to join those fans.” Dreher added that Liz will drive her races wearing the iZon High Resolution glasses. “She was a good candidate for the lenses and we think she’ll see a difference out on the track in clarity and response time. Seeing clearly with high definition is a competitive advantage when you have to make split second decisions on the race track or on the road.”

Dreher explained that motor sports fans are the most loyal of any sport and targeting them is part of a national launch. “We believe athletes like Liz and fans like those in motor sports can help iZon become the standard in vision correction.” Dreher said that Liz will represent iZon at several appearances including trade shows and events and will be featured in ads and videos advertising iZon as well as do publicity for the brand. “We are proud to be associated with Liz Halliday,” said Dreher.

Introduced on the West Coast during the second quarter of 2005, iZon High Resolution Eyeglasses are available in two types – one for consumers who need correction for just distance vision and a second for those needing correction for both near and distance vision. The iZon brand is presently being introduced in markets throughout the US and globally.

About Ophthonix

Ophthonix, Inc., a San Diego-based ophthalmic company, is developing exceptional vision assessment and correction technologies to greatly enhance visual acuity. Ophthonix is currently advancing a system that will improve the ability of optometrists and ophthalmologists to care for their patients and benefit the millions around the world requiring vision correction. Ophthonix is located at 10455 Pacific Center Court, San Diego, CA 92121, USA.

For more information visit: http://www.izonlens.com, media@ophthonix.com, +1 (858) 869-2100.

 

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