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Perfect Horse Receives ABC Magazine Membership

Magazine joins handful of equine titles with respected audit status

Louisville CO, January 8, 2007 — Perfect Horse, published by Horse Media Group in Louisville, Colorado, received its first audit report for the six months ending June 30, 2006 from the Audit Bureau of Circulations (ABC) last week. Amid the 300+ equine titles in the United States, Perfect Horse is proud to join the tiny handful that have applied for and received ABC audit status.

The much-desired pink sheet that will soon be appearing in Perfect Horse media kits states the magazine has a Total Paid & Verified Circulation of 83,729. With a CPM of just $40.43, Perfect Horse offers high value combined with a significant and verified circulation. Advertisers wanting a copy of this report can contact publisher Pat Eskew or their HMG sales representative, or view it online at http://www.horsemediagroup.com/perfecthorse.html

Established in 1995, Perfect Horse is published monthly with a mission to inspire a closer connection between people and their horses by providing trustworthy, hands-on training, behavior, healthcare and management information.

“We are very pleased to have received ABC audit status,” said Eskew.“It demonstrates the difference between Perfect Horse and the hundreds of horse publications in the field that are not audited.”

Michael J. Lavery, ABC’s president and managing director, said, “Today’s media marketplace is more competitive than ever before, with advertisers demanding increased accountability from the media they use. We are pleased Perfect Horse will be able to provide such accountability, by earning entry into our membership.”

About Horse Media Group

Horse Media Group, based in Louisville, Colorado, specializes in “Publishing for Passions”. Each of their titles, Perfect Horse, Spin to Win Rodeo, and Trail Rider, serve a defined and passionate group of people in the horse industry with not only how-to’s and horse care — industry staples in publishing — but also with insider viewpoints and community-building features. Horse Media Group is owned by the Belvoir Media Group.

About ABC

With nearly 4,300 members, ABC is in its 90th year as the first and largest circulation-auditing organization in the world, maintaining the world’s foremost electronic database of audited-circulation information and a growing array of verified readership, subscribership and online activity data. ABC offers reports and services in a variety of flexible formats, including print, spreadsheet, CD-ROM and online at http://www.accessabc.com.


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