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Peter Land to be Friday's Guest on BloodHorse.com "Talkin' Horses"

LEXINGTON, Ky. — Join Peter Land, chief marketing officer of Breeders’ Cup Ltd., for the next edition of BloodHorse.com “Talkin’ Horses” at BloodHorse.com/TalkinHorses on Friday, Oct. 10, at noon EDT (9:00 a.m. PDT), sponsored by TrueNicks.com. Land oversees sponsorship, event planning and marketing, television, advertising, digital marketing, merchandising, licensing, corporate social responsibility, and communications for the organization – with a primary focus on the Breeders’ Cup World Championships and the Breeders’ Cup Challenge.

Prior to his current job, Land was the global managing director of the international public relations firm Edelman. Among his clients at Edelman were Canon, Duke University, GE, Johnson & Johnson, NBC Universal, NY Road Runners, PGA Tour, Samsung and Unilever. Previously, he was director of marketing communications for the NBA for five years from 1993-1998.

Prior to joining the NBA, Land worked with Kraft Foods in London as director of European promotions. He is a cum laude graduate of Duke University, where he earned a Bachelor of Arts Degree in History. Land serves on the advisory board of the Women's Sports Foundation and the New York City Parks Foundation and on the board of the entertainment marketing program at New York University’s Stern School of Business and the National Sports Marketing Network. He lives in Manhattan with his wife, Kim, and children, Sara and Cole.

How to participate in the BloodHorse.com “Talkin’ Horses”/ask questions:

Questions for Peter Land can be submitted in advance now or during the online discussion by going to BloodHorse.com/TalkinHorses. The same Internet address will also carry BloodHorse.com “Talkin’ Horses” webcast on Friday. BloodHorse.com “Talkin’ Horses” is sponsored by TrueNicks.com and offers an entertaining and engaging opportunity for racing enthusiasts to talk online one-on-one with high-profile insiders, newsmakers and legends of the Thoroughbred industry.

Racing enthusiasts are invited to join in the discussion or simply enjoy and monitor the informative “Q&A” session as it occurs by visiting BloodHorse.com/TalkinHorses at noon EST on Friday. Each edition of BloodHorse.com “Talkin’ Horses” is archived online and available 24/7 for later reading.

For more information, visit: BloodHorse.com/TalkinHorses.

Best of Talkin’ Horses Book Now Available:

Eclipse Press, the award-winning book publishing division of Blood-Horse Publications, recently released the engaging new book, Best of Talkin’ Horses, a compilation of the best of the BloodHorse.com “Talkin’ Horses” chats. The book can be purchased for $16.95 at any local book store or by visiting ExclusivelyEquine.com.

About BloodHorse.com:

BloodHorse.com was voted the #1 horse industry Web site in 2007, 2005, and 2002 by the American Horse Publications Association, and was previously selected as a Top Seven Equestrian Web site by Forbes magazine. It is the preferred choice of industry professionals and racing enthusiasts alike for up-to-the-minute racing news and information. From award-winning, comprehensive editorial to fan-favorite Breeders’ Cup and Triple Crown Mania channels and the engaging BloodHorse.com “Talkin’ Horses” weekly feature, there is something for all Thoroughbred racing professionals and enthusiasts. BloodHorse.com is operated by Blood-Horse Publications, the Thoroughbred industry’s foremost publishing company. Blood-Horse Publications also publishes The Blood-Horse, a publication of the Thoroughbred Owners and Breeders Association (TOBA) and the leading weekly Thoroughbred racing and breeding news and information magazine; the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2008, 2006, and 2005; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications, and TrueNicks.com.

To view up-to-the-minute news and information on your mobile Internet device, visit mobile.BloodHorse.com.

To receive the latest news and important information from BloodHorse.com via RSS feed, visit: BloodHorse.com/RSS.

 

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