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Pfizer Animal Health Announces Winners of STRONGID(R) C 2X Shine Contest

New York, NY (November 20,2008) -- In a challenging race to the finish, Pfizer Animal Health announced It’s a Dun Dandee, a quarter horse buckskin owned by Robin Rocconi of College Station, Texas and Grumpo, a Thoroughbred gelding owned by Lisa Kendrick of Waynesboro, Georgia, as grand prize winners in the STRONGID(R) C 2X Shine Contest. Each winner received a package worth $1,000 that included a fleece horse cooler, a classic hardwood tack trunk and a year’s supply of STRONGID C 2X and EQUIMAX(R) from Pfizer Animal Health. In addition, 250 second prize winners received a free STRONGID C 2X baseball cap.

The STRONGID C 2X Shine contest gave horse owners a way to celebrate their horse. Participants were asked to take a before photo of their horse, then begin a Daily Plus parasite control program that includes a purge deworming (EQUIMAX) and then a daily feeding of STRONGID C 2X. After a few weeks, the owners were asked to take an after photo and write a brief essay on the changes they have seen in their horse as a result of STRONGID C 2X. Entries were judged on the basis of the essay, the before and after photos and writing style.

“We are extremely pleased with the participation and support that our customers gave in the STRONGID C 2X Shine contest,” said Kristin Ruff, equine marketing manager at Pfizer Animal Health. “We know that STRONGID C 2X helps keep horses healthy, however these before and after photos show horse owners around the country how well the product really works.”

When It’s a Dun DanDee, also known as Scout, came into Robin Rocconi’s life, she had a dull coat, sunburned mane and tail and a lack of muscle tone with protruding ribs. Once Scout settled into her new surroundings, Rocconi started her on a vaccination and deworming schedule, she got her teeth floated and started exercising her regularly. Soon her attitude began to change and she started to develop muscle tone, however her hair coat condition still lacked luster. Rocconi started Scout on a STRONGID C 2X daily worming program. After just a few short weeks the change in Scout was evident.

“Today Scout stands at the barn and everyone notices her brilliant gleam,” said Rocconi. “I owe much of the credit to STRONGID C2X. Now her hair coat is bright gold and her mane and tail are glossy and black the way buckskins should be.”

Grumpo, also known as Harvey, is a registered Thoroughbred that didn’t quite make it on the track. When his career needed a change, his hair coat was dull, his body condition was poor and his hooves were brittle and cracking. Lisa Kendrick, acquired Harvey in the spring of 2008 when his previous owners were unable to manage his medical conditions – chronic ulcer syndrome, arthritis and an overall hard keeper. After quarterly deworming treatments, ulcer treatments, the highest quality feed, hay and supplements and rigorous grooming, still nothing seemed to be doing the trick to get Harvey back to healthy body condition. That is when Kendrick started Harvey on STRONGID C 2X.

“Harvey was paste wormed with an Ivermectin on May 1 and the next day started STRONGID C 2X,” said Kendrick. “Within two weeks we started to see a change in Harvey. His hair coat had started to shine and he looked as though he was finally putting on some weight even though we had not made any changes to his diet.”

Owners who use STRONGID C 2X every day can quickly see an improvement in their horse’s condition, as a result of the daily parasite control. For best results, Pfizer Animal Health recommends treating horses with EQUIMAX prior to feeding STRONGID C 2X. Twice yearly use of EQUIMAX helps fight bot and tapeworm infestations. Horse owners should always consult their veterinarian before starting any deworming program.

Pfizer, Inc. (NYSE: PFE), the world’s largest research-based biomedical and pharmaceutical company, also is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping horses and pets to live longer and healthier lives. For additional information on Pfizer Animal Health’s portfolio of equine products, visit http://www.PfizerAH.com.


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