Phelps Media Group, Inc. Announces Their New Client, EquiFit, Inc.
Equestrian News Release
Wellington, FL- May 30- Phelps Media Group, Inc. is very pleased to announce that they have expanded their client roster to include EquiFit, Inc. EquifFit, Inc. was founded by equestrian Alexandra Cherubini to support all levels of riders in their pursuit of superior performance.
While considering innovative product solutions to riding challenges, she devised a way to help herself and others attain better posture by developing ShouldersBack. The popular product has been used by famous equestrians, busy businesspeople, and anyone who wants to improve their posture.
ShouldersBack's effectiveness soon earned it notice beyond the equestrian realm. It has been featured in W Magazine, Practical Horseman, Equitana USA, and Sidelines. Now it is in great demand as a healthy upper back support for slouchers of all ages and interests. People love it because it makes them look and feel great both in and out of the competitive riding world.
The company has since expanded to introduce other innovative riding accessories, such as T Boots, T-Form Saddle Pads, and Cool Max Lower Back Supports. They are committed to further research and development of practical equestrian aids. Designed by orthopedic specialists, T-Boots are lined with tried and proven T-Foam. Under body pressure and heat, T-Boots contour and mold to match every anatomical detail of a horse’s leg. The firm and perfect fit maximizes support and stability, evenly distributes pressure, and eliminates pressure points. Under sudden impact, T-Foam becomes firmer and absorbs up to 90% of shock and vibration.
In addition to developing new products, EquiFit, Inc. also plays a part in the horse show scene. Last year, they were an official sponsor at the Lake Placid Horse Shows, and their product was sold or featured at the Biltmore Classic, the Vermont Summer Festival, HITS-on-the-Hudson, the Hampton Classic, Pennsylvania National Horse Show, and the World Congress competition. This year, they will be Show Sponsors at Lake Placid, Young Riders competition, and The Hampton Classic.
Equifit, Inc. is also dedicated to helping riders improve and become more competitive. They are proud to work with 2004 Athens Olympic silver medalist McLain Ward, Michael Morrissey, and Peter Breakwell IV.
Phelps Media Group, Inc. president, Mason Phelps, is excited to work with the company. “I think it will be a great collaboration. It is a move into a new area of business for us, and I think we can help EquiFit, Inc. improve their visibility,” he commented. Equifit Inc. president Alexandra Cherubini stated, “I believe one of the most important parts about our line is educating the consumer on T-Foam. Phelps Media Group can help us do that.”
For more information about EquiFit, Inc. or to order products, please visit their website at: http://www.equifit.net, or call 1-800-225-2610 ext. 128, or fax at 781-329-8392.
For more information about ShouldersBack, please visit the website at: http://www.shouldersback.net .
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