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Purina Introduces a Next Generation of Horse Feeds

DATELINE--(Marketwire - March 16, 2009) - Purina introduces seven new horse feeds, designed to help horses obtain a shinier coat, healthier hooves, better body and muscle condition and overall better nutrition in 60 days. Six of the seven horse feeds contain Purina's new, patented Amplify Nugget®, a palatable and nutrient-rich extruded particle that is easy for horses to digest.

"Horse owners no longer have to add rice bran, grind flax seed or pour vegetable oil onto their horse's feed," said Brant Gilbert, marketing manager for Purina Horse Business Group. "All of this nutrition and more is delivered in Purina's next generation of horse feeds. We encourage horse owners to sign up for a feeding trial and see the difference for themselves."

Horse owners can learn more about these feeds and sign up for a free feeding trial online at http://www.purinadifference.com.

The Purina® Amplify® Nugget can be found only in Purina® Horse Feeds including the newly enhanced Omolene #200®, Omolene #300®, Omolene #400™, Omolene #500™, Equine Junior® and Equine Senior® Horse Feeds. It contains a proprietary blend of plant oils, flax seed and rice bran creating an optimal fatty acid profile for immune system support. The nugget also contains added amino acids and increased fat to help promote healthy hair coats, skin and hooves. In addition, this nutrient-dense formula delivers more calories per mouthful, allowing for smaller portion sizes.

"The Amplify® Nugget provides a nutritional advantage for almost any horse," said Gilbert. "Through extensive research, Purina has learned how certain nutritional advantages can help horses be more active and productive during their lifetimes. Our next generation of horse feeds contains optimum nutrition to help enrich the lives of horses, no matter what their stage in life."

Purina's next generation of horse feeds will be available in stores coast-to-coast starting in May. For more information on the Purina® Amplify® Nugget and Purina's next generation of horse feeds, visit http://www.purinadifference.com.

Founded in 1894, Purina, now part of Land O' Lakes Purina Feed, LLC is recognized as the world leader in animal nutrition. Purina feeds over one million horses every day as well as a host of other animals ranging from domestic livestock to wild birds and deer to zoological animals.

 

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