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Purina Mills HOW Horse Owner's Workshop Continues to Gain Momentum in 2007

The Purina Mills Horse Business Group is announcing the 13th year of its largest and most popular equine event. The Purina Mills HOW ® Horse Owner’s Workshop is a local education and entertainment program that provides horse owners with the most up-to-date information about equine nutrition, veterinary issues, training techniques, the latest gear, horse care products and more.

“The beauty of the Horse Owner’s Workshop is that it gives horse enthusiasts face time with locally recognized equine experts,” says Dr. Scott King, Marketing Manager and equine veterinarian for Purina Mills. “A horse owner can learn from a variety of workshop topics covered in each event, ask questions of various experts and connect with other horse owners and their local Purina Mills dealer. The program is always tailored to meet the interests of local horse owners with new topics each year to keep the program fresh and relevant.”

Attendees come away from a HOW ® event with a wealth of knowledge and a wealth of money-saving offers—including discounts on equine magazines, horse feed, pet food and a variety of equine products used in the barn every day. The ever-popular HOW ® Sweepstakes also adds an element of fun and excitement.

As part of the HOW® Sweepstakes this year, we’re offering a horse trailer, National Finals Rodeo travel package, shopping spree and a generous assortment of horse products—and that’s just the Grand Prize,” says Dr. Scott King. “We’ll also be giving away four John Deere GatorTM TX utility vehicles to four regional winners. Fact is, when you consider all the coupons and special offers available at a HOW® event, not to mention what you will learn about nutrition and horse care, everybody walks away a winner.” Horse owners can register for the Sweepstakes by attending a HOW® event.

During HOW® events, Purina Mills will also invite local horse owners to participate in the Strategy® Better Horse Challenge. When implemented properly, horse owners feeding Strategy® horse feed can see a healthier, happier horse I as little as 30 days, as evidenced by a shinier hair coat, increased performance, improved body condition and better overall health. And horse owners are sure to be excited about the new enhanced formulation of Strategy® horse feed, now with improved levels of amino acids, vitamins and minerals.

When they attend a HOW® event, horse enthusiasts can sign up to take the Strategy® Better Horse Challenge and received a free 50-pound bag of Strategy® Professional Formula horse feed when they buy two 50-pound bags at the regular price.

“The main thrust of Horse Owner’s Workshops is still health and nutrition,” says Dr. King. “But adding other companies and veterinarians to the mix has truly made it THE one-stop, not-to-be-missed event for horse owners.”

For more information, or to find the HOW® meeting nearest you, visit horse.purinamills.com or call 800-227-8941.


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