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New Scamper’s Choice Is Better than Ever!

Eleven-time Women’s Professional Rodeo Association World Champion Charmayne James has always been known as an individual who is serious about taking care of her horses. Those horses, from her 10-time WPRA World Champion Scamper (Gills Bay Boy) to her 2002 World Champion, Cruiser (Cruisin On Six), have thrived under her care, breaking records along the way.

Charmayne has long maintained that one of the most essential facets of her winning program is her feeding and nutrition formula. Since its creation in 1983, her signature feed, which was ultimately named Scamper’s Choice, has been unique in the equine industry. Its proven formula was based on the feeding program that was created to fuel the greatest barrel horse of all time to an unbelievable ten world championships. That formula came, not from a nutritionist lab, but from trial and success in the taxing environment of world class competition. Charmayne consulted regularly with top nutritionists to improve and perfect every aspect of the feed, and it represented the most advanced nutritional knowledge and research. Unlike most feeds that, once packaged, have to be proven, Scamper’s Choice was already tested, improved and proven, before it was ever marketed.

With a unique roasted milo base, Scamper’s Choice is an easily digestible feed that also contains balanced proteins and an array of additives that are recognized for overall health and available energy.

The roasting process for preparing the milo is, admittedly, not the most economical formula for filling a sack of feed, but Charmayne is proud to point out that Scamper’s Choice was not created with that barometer. The nutritional needs of the horse dictated the ingredients and have always been the top priority. “Above all else, this is a feed that is about the horse,” she emphasizes. “It’s not about margins or about not including a particular ingredient because it might impact profit. Scamper’s Choice doesn’t have “fillers,” or non-nutritious ingredients to fill the bag and make it cost less; every ingredient is there to help the horse.”

She continues, “We know even more about equine nutrition now than we did when we first created the formula. Plus, there are neutraceuticals and other new products available today that we didn’t even know about a year ago.”

With that in mind, it seemed like the perfect time to take a fresh look at the formula when Gore Brothers, Inc., the manufacturer of Scamper’s Choice, was purchased by Hi-Pro Feeds in the spring of 2008. Shortly after the acquisition, Charmayne met with Dr. Randy Robbins, General Manager of Hi-Pro’s Dealer-Rancher Division, who leads the company’s nutritionists in product development.

“I knew right away that Randy’s knowledge of nutrition and his ability to translate that into feeding for top performance would help us make Scamper’s Choice better than ever,” says Charmayne. She was very enthusiastic about upgrading the formula and a few meetings and work sessions later, Scamper’s Choice had a new, enhanced formula - one that stayed true to the original concept, but also incorporated some of today’s newer ingredients and formulas.

She points to the inclusion of Omega 3, 6, and 9 in the formula. “Research has shown how important they are to soundness - maybe even more so than joint supplements.”

Another key component is the inclusion of all-natural Vitamin E and Betaglucans. “These help the immune system and that’s so important when the horse is being subjected to stress from hauling and performing or just from work. The extra B Vitamins in the formula also help the horse that’s under stress and the yeast cultures are there for promoting a healthy digestive system.” She laughs, then adds, “I think the mineral package included is comprised of everything but the kitchen sink, but they’re all components for the whole horse.”

The formula resonates with professionals from all equine disciplines. Charmayne notes, “We’ve had people come up to us and tell us their success stories with the feed from all sorts of other disciplines - from race horses to show horses. They love this feed as a perfect ration for horses that work for a living. One of the great qualities is that it gives the horses plenty of energy but doesn’t make them too ‘high.’ We’re excited that the new partnership with Hi-Pro will let us bring Scamper’s Choice to so many new areas of the country.”

Dr. Robbins is equally enthusiastic about the partnership between Hi-Pro Feeds and the legendary barrel racer. “Hi-Pro is proud to be associated with Charmayne James. Besides being an icon in the industry for her eleven world championships, she’s known universally as a great horsewoman. At Hi-Pro, we appreciate her dedication to developing a feed formula that is as good as its name and that accurately represents her commitment to really taking care of horses in all areas of competition and all disciplines. Scamper’s Choice will be available throughout the entire Hi-Pro distribution network that includes dealers in Oklahoma, Texas, Colorado, New Mexico and Arizona.”

Hi-Pro Feeds, with mills in Comanche, Friona, and Lubbock Texas, as well as Dexter, New Mexico, and Cheyenne, Oklahoma, has been a mainstay in the Southwest, filling the needs of livestock owners for quality feed. It was one of the first companies in the High Plains to provide customers with a complete nutritional advisory staff. Hi-Pro Feeds, affiliated with Canadian-based Viterra since 2006, continues to stay true to the high standards of quality, value and service that have been company hallmarks for over 35 years. Its state-of-the-art equipment and mills and strict adherence to milling quality insure consistency in every pound of Hi-Pro Feed. For information or to locate a dealer near you, visit the web site at http://www.hiprofeeds.com or call 800-447-7620. For information on Charmayne James, visit the web site at http://www.charmaynejames.com.


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