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SmartPak Continues Commitment in the Fight against Breast Cancer

With donations exceeding $50,000, SmartPak Teams up for Avon Walk for breast cancer

Plymouth, MA – May 16, 2008 –SmartPak, a Plymouth, MA based company serving horse and dog owners, is a company that thinks pink. With a high percentage of female customers, many of whom have shared their stories of fighting breast cancer, SmartPak recognizes that this disease is one of women’s biggest health concerns. Since the 2005 launch of their exclusive SmartPink™ product line to benefit breast cancer research, SmartPak has donated over $50,000 to breast cancer research.

The SmartPink line started out small, but in response to its overwhelming popularity, SmartPak has added many new products including dog coats, tote bags, and winter blankets. Additional new products are constantly being developed. "The SmartPink product line is a great way for people to contribute to the research we hope will uncover a cure for breast cancer in our lifetime," said Rebecca Minard, founder and senior vice president of SmartPak. “We continue to be touched by the stories of our customers bravely fighting this disease.”

To show its support locally, a team of SmartPak employees will be lacing up their sneakers May 17th and 18th, to join the annual Avon Walk for breast cancer. Over the past 3 months, the team has been raising funds and training for the 39.3 mile walk, which begins at UMASS Boston. To participate, each walker must raise a minimum of $1,800 in donations. “Since several of our employees’ families have been affected by breast cancer, this event is close to home” said Customer Care Manager and walk participant Nicole Ray. “The walk is an incredible celebration of life, where you get to meet wonderful people sharing a common bond. We are so excited to participate for the 2nd year!”

Best known for its daily dose, recyclable SmartPak supplement packaging, SmartPak strives to offer innovative and convenient solutions to their customers while doing their best to "tread lightly on the earth." Since its inception, SmartPak has served over 100 million supplements in SmartPaks, estimating that they’ve kept roughly 1 million plastic buckets out of landfills by dispensing in the recycled (and recyclable) SmartPaks. To learn more about SmartPak and how you can make a difference in the fight against breast cancer, visit their Web site at http://www.SmartPak.com or call toll free 1-800-461-8898.

About SmartPak Equine

SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit http://www.SmartPak.com


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