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SmartPak™ helps solve the problem of Picky Eaters

PLYMOUTH, Mass. – (April 2, 2009) – With the launch of their Free Taste Test Sample program, SmartPak™ is helping to solve the challenge of the picky eater. Since introducing its pioneering SmartPak service in 2000, riders and horse owners have come to rely on SmartPak not just as the typical catalog supplier, but as a true partner in the care of their horse, offering innovative solutions to the problems that horse owners face. Horse owners with picky eaters face the dilemma of buying a bulk supply of a supplement only to have their horse turn up his nose and refuse to eat it. Not only is the situation frustrating for the horse owner, it’s also costly. SmartPak is solving this problem by offering FREE samples for the 300+ supplements they carry.

“We have hundreds of conversations with horse owners every day about their supplement feeding programs and all too often we hear about their struggles with picky eaters,” commented Becky Minard, founder and senior VP of SmartPak. “When you have a horse who’s a picky eater, it can become time consuming and costly to find a product that will work for him. It really got us thinking about what we could do to help these horse owners out and we think the sampling program will be a great solution.”

SmartPak customers are excited about the program too. In a recent email to SmartPak’s Customer Care department, one horse owner commented “Thanks again! I just received a trial sample and gave it to my mare yesterday with grain. Thankfully she gobbled everything up. Customer service is alive and well!”

This new program takes advantage of supplying the samples in the popular daily dose SmartPak supplement feeding system, and complements the other efforts SmartPak has already undertaken to help solve the picky eater problem. These efforts include offering

flavored carrot and apple pellets to mix with supplements for horses receiving minimal grain, use of its signature fenugreek flavoring – clinically proven to be the most preferred flavor by horses – in its SmartSupplement line of products, and coming this spring, pelleted versions of many of SmartPak’s SmartSupplements™.

With over 300 supplements to choose from and a complete line of horse care supplies, SmartPak has become the company that horse owners turn to when they want a wide selection of products with unparalleled service. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog, Web site and retail store.

For more information about SmartPak, go to http://www.SmartPakEquine.com or call toll free at (800) 461-8898.

About SmartPak Equine

SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company was also listed among the Boston Globe's annual "Top Places to Work" in 2008 and was honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit http://www.SmartPak.com.


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