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SMARTPAK™ reaches another milestone with 150 million Supplements served

Plymouth, MA – July 24, 2008 – Just a year and a half after they celebrated their 100 millionth SmartPak™ served, SmartPak Equine announced today that they have served their 150 millionth supplement in customized daily dose SmartPaks. “When we first started SmartPak, people assumed the SmartPak supplement feeding system™ would be best suited to the high level competitive horse kept at a boarding stable,” said Becky Minard, founder and senior vice president of SmartPak. “But as we’ve exposed the system to broader audiences, horse owners of all types are finding that it’s both convenient and cost effective. Whether keeping a horse on your own property, or boarding, it’s a great way to know your supplements are going to get fed right, and simplify your busy life.”

The patented SmartPak supplement feeding system has been adopted by thousands of barns and horse owners across the country, among disciplines ranging from dressage to eventing, to reining, western pleasure, and more. And the number of horses on the SmartPak system continues to climb rapidly as riders of all levels and disciplines discover the affordable convenience of using SmartPaks to put their supplement program on "auto-pilot." “We’re riders, too, and we feel the impact of gas prices, so we’ve been hard at work to keep your horse’s supplements affordable” said Paal Gisholt, president and CEO of SmartPak. “Our Barn Buddies program helps you avoid outrageous freight surcharges, getting your supplements delivered to the barn for just $3.95. And we’ve launched our own line of SmartSupplements, giving you cutting edge formulas at factory-direct savings.”

To celebrate the company milestone, SmartPak took advantage of a horsemanship clinic they were sponsoring for renowned horse trainer Stacy Westfall, to present a free year’s worth of supplements in SmartPaks as the grand prize in a raffle. Valued at up to $600, the free year’s worth of supplements in SmartPaks was open to any of the over 300 brand name supplements that SmartPak carries.

Lucky winner, Carolyn Thompson of Aledo, TX owns several Arabians and will be using the free supplements in SmartPaks prize for her 28 year old Arabian mare, Scarlet. Carolyn is looking forward to trying the SmartFlex Senior on Scarlet because in her old age Scarlet is experiencing some stiffness and soreness.

Committed to animal health care since launching its pioneering service in 2000, SmartPak strives to provide innovative and convenient solutions for their customers while doing their best to "tread lightly on the earth." To date, the company estimates it has kept roughly 1.5 million plastic supplement buckets out of landfills by dispensing in the recycled (and recyclable) SmartPaks. To learn more about SmartPak, visit their Web site at http://www.SmartPak.com or call toll free 1-800-461-8898.

About SmartPak Equine

SmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. In 2006, SmartPak was named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit http://www.SmartPak.com


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