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Grand Prix Rider Todd Minikus Joins EquiFit, Inc.’s Team of Sponsored Riders

Boston, MA – March 22, 2007 – EquiFit, Inc. is pleased to announce that top grand prix rider Todd Minikus of Wellington, FL, is now an EquiFit, Inc. sponsored rider.

EquiFit, Inc.’s new line of silver-based products for equines, which include the AgSilver CleanBalm, CleanGel, CleanTalc and CleanWash, incorporate the same silver ion technology currently available in their SilverClene24 spray, which offers a non-toxic way to kill viruses, fungi and bacteria.

EquiFit Inc. also offers an extensive range of products including: the revolutionary T-Boot Series™ horse boots, T-Sport Wraps™, T-Form saddle pads, and the industry’s only riding posture correction garment, ShouldersBack™.

Minikus grew up outside of Des Moines, Iowa, and received a pony for his first birthday. He learned how to ride western and eventually started taking jumping lessons when he turned 11. Minikus turned professional at the age of 18 and started his own business in Chicago in 1990, rode in his first grand prix in 1989 on Thriller, and eventually found his first big grand prix horse, Thrilling, in 1991.

Minikus has competed for the United States Equestrian Team multiple times in Europe and was the highest ranked U.S. rider at the 2000 FEI World Cup Finals in Las Vegas. He won the $100,000 Budweiser American Invitational in 1997 with Ravel and was named USA Equestrian’s “Equestrian of the Year” in 2001. Minikus was the alternate for the 2000 Olympics in Sydney, Australia, with Oh Star. He currently has over 80 career grand prix wins and has his own business, Todd Minikus Ltd, which is based out of Wellington and Central Valley, NY.

“The T-Boots were a product that we had been using in our barn before there was any discussion of becoming a representative for EquiFit,” Minikus noted. “That’s something that I think is important. Maybe it’s my Midwest upbringing, but I think you should like a product and use it if you’re going to be a spokesperson for it. The boots help keep the horses from getting boot rubs, which can turn into a big problem down here in Florida. There are a lot of situations that you have to take into consideration when getting boots for your horse, and the T-Boots can adapt to all of them.”

Minikus noted that he also used the AgSilver Clean line of horsecare products before he joined the EquiFit, Inc. team. “We had the silver products in our grooming boxes,” he said with a smile. “I think that was comforting to EquiFit, to know that the products weren’t new to us.”

EquiFit, Inc. President Alexandra Cherubini stated, “Todd is known as a ‘horseman’s horseman.’ Not only is he one of the most competitive grand prix riders, he is aware of all the details of horsecare. We were thrilled that he used our products before we sponsored him.”

In addition to Minikus, EquiFit, Inc. is proud to sponsor 2004 Athens Olympic gold medalist McLain Ward, Olympians Margie Engle, Michael Whitaker and Alison Firestone Robitaille, as well as grand prix riders Aaron Vale, Michael Morrissey, Joie Gatlin, Callan Solem, Jimmy Torano, Christine McCrea, Molly Ashe, Mandy Porter, Peter Breakwell, Angela Covert-Lawrence, top hunter riders Jennifer Alfano, John French and Peter Pletcher, Irish show jumper Conor Swail, Olympic Three-Day event rider Darren Chiacchia and Australian Three-Day event rider Christine Bates.

For more information on or to purchase EquiFit, Inc. products, please visit http://www.equifit.net or call 1-877-4-EQUIFIT. Ask your local veterinary clinic to carry the entire AgSilver Clean line.

Photo Credit: EquiFit, Inc. sponsored rider Todd Minikus and Piña Colada compete in the grand prix. Photo © 2007 Jennifer Wood.


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