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White Outdoor Lawn Equipment Now Available at Tractor Supply Company



White Outdoor Lawn Equipment Now Available at Tractor Supply Company
Outdoor power equipment designed for the rural lifestyle

CLEVELAND, March 3 /PRNewswire/ -- This spring, White Outdoor(R) lawn equipment will be sold at Tractor Supply Company (TSC) stores, bringing its rich farming heritage to residential outdoor power equipment.

"For decades, White Outdoor has been building and developing products with the rural lifestyle in mind," said Heidi Ketvertis, brand manager for White Outdoor. "Being a part of TSC, a store that caters to people who call rural communities home, was a natural fit for us."



Founded in 1887, White Outdoor pioneered the first steam-powered farm tractor. Since then, farmers and hobby farmers alike, as well as those that live in rural communities with a lot of land to care for, have relied on the power and durability expected from White Outdoor -- equipment dedicated to handling the rigors of rural living.

"We are excited about offering our customers the White Outdoor line," said Blake Fohl, senior vice president of marketing for Tractor Supply Company. "It is a brand with a strong reputation for functional design and value."

White Outdoor's 2008 product line includes walk-behind mowers and lawn tractors, complete with premium Kohler(R) engines, tillers, zero-turn mowers and string trimmers priced from $99 to $3,199. Visit http://www.whiteoutdoor.com/ for specific product features and benefits.



About White Outdoor

White Outdoor stems from a hundred-year legacy, with roots tracing back to Oliver and Minneapolis-Moline farm tractors, since 1887. MTD Products acquired the residential brand of White Outdoor in 1981, continuing to produce tough and reliable equipment to fit the rural life. Since then, the White Outdoor product line has expanded to include walk-behind mowers, lawn tractors, tillers, zero-turn mowers, string trimmers, log splitters and snow throwers. For additional information, visit http://www.whiteoutdoor.com/.

White Outdoor is owned by MTD Products Inc., a leading global manufacturer of outdoor power equipment headquartered near Cleveland, Ohio. Additional MTD brands include Cub Cadet(R), Yard-Man(R), Troy-Bilt(R), Yard Machines(R) and Bolens(R). For more information, visit http://www.mtdproducts.com/.



About Tractor Supply Company

Tractor Supply Company, listed on the NASDAQ Stock Exchange as TSCO, operates more than 764 stores in 43 states. Tractor Supply Company stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Tractor Supply Company stores are located in the outlying towns in major metropolitan markets and in rural communities. The company offers a comprehensive selection of merchandise for the health, care, growth and containment of horses, livestock and pets; a broad selection of agricultural products; and tools and hardware selected for our customers' needs. In addition, the company sells light truck equipment, work clothing for the entire family, and an extensive line of seasonal products including lawn and garden power equipment products. For more information, visit http://www.tractorsupply.com/.

 

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