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Equine.com Adds United States Dressage Federation to Exclusive Co-Brand Network

USDF Joins Equine.com’s Influential Group of more than 30 Distribution Network Partners

PHOENIX (September 18, 2007) – Equine.com, one of the largest horse marketplaces on the Internet, today announced a partnership with the United States Dressage Federation (USDF) as the newest member of the Web site’s co-brand distribution network. The initiative allows customers seeking or selling dressage horses to quickly and easily utilize the official Web site, usdf.equine.com, which combines the best features and information on both the Equine.com and USDF sites.

“Equine.com’s co-brand distribution network enables marketing opportunities for several horse-related Web sites, while our extensive outreach efforts build strong relationships with horse owners and enthusiasts,” said Aaron Bromagem, president of Equine.com. “This partnership with one of the world’s strongest horse associations will provide customers with the largest and most thorough listing of dressage horses from the most credible online sources,” he continued.

Co-brand partners of Equine.com have the opportunity to save time and money, while serving their customers more effectively. Through this joint venture, ads placed on the co-branded Web site will be displayed on 30 of the industry’s most-visited sites, reaching nearly 3 million around the globe.

“We have more than 55,000 classifieds in our database today. By offering a large pool of potential buyers and sellers, the online tools to make the process more secure, efficient and easy-to navigate, Equine.com makes an ideal co-brand partner for many of the industry’s leading horse-related Web sites,” said Bromagem.

Equine.com is affiliated with a large network of distribution partners, including Yahoo!, EquiSearch.com, the American Quarter Horse Association, Pleasurehorse.com and several others. This extensive network allows buyers to search a vast and rapidly-growing list of horse classifieds, and allows sellers to post on these popular partner sites.

“We chose to partner with Equine.com because of the sophistication of the site and the sheer number of horse enthusiasts who use it and its partner sites,” said Linda Schultz, marketing director, USDF. “We are already receiving positive feedback and feel this opportunity is providing our customers with the most effective tool to quickly buy or sell their dressage horses,” she added.

About Equine.com

Equine.com was created in 1995 to fulfill the needs of horse owners everywhere, helping them to find their ideal horse or new home for their animal. The site unites horse aficionados from around the globe, and provides them with a convenient and technologically advanced way to conduct horse-related business. With more than 55,000 horses for sale, stud or lease, a horse is sold every 29 minutes on Equine.com. The site offers thousands of equestrian-related products and services, and has assisted users in selling more than 130,000 horses. Visit http://www.Equine.com for more information.

About the United States Dressage Federation

Founded in 1973, the United States Dressage Federation (USDF) is a nonprofit membership organization dedicated to the education, recognition of achievement and promotion of dressage. For more information about USDF membership or programs, visit http://www.usdf.org, e-mail usdressage@usdf.org or call (859) 971-2277.


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