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Free Weight Tape with Purchase of Strongid(R) C or C 2X(TM) Available at Participating Stores

New York, NY (January 7, 2008) -- Right now, horse owners have the opportunity to receive a free horse weight tape with the purchase of any Strongid(R) C or C 2X(TM) product at participating feed and tack stores across the country. Look for the Strongid C display and ask a store sales associate for details while supplies last.

“Daily use of Strongid C or C 2X provides continuous protection from dangerous equine parasites,” said Kristin Ruff, equine products manager at Pfizer Animal Health. “Owners can easily locate the Strongid C display in participating retail stores to purchase their Strongid C or C 2X and receive their free weight tape.”

Strongid C, combined with twice-yearly use of Equimax (ivermectin1.87%/praziquantel 14.03%) forms the cornerstone of Pfizer Animal Health’s Daily+ Deworming Program, which offers critical, nonstop equine parasite protection.

Strongid C or C 2X, administered daily, provides a continuous dose of pyrantel tartrate -- effectively protecting horses against dangerous parasites such as small strongyles, large strongyles, roundworms and pinworms. Twice-yearly use of Equimax offers the additional power of ivermectin, to attack bots, and praziquantel to fight the potentially fatal danger of tapeworm infection. Using these two products not only provides protection against all major equine parasites, but also serves to simulate an all-important rotational program.

“Equine veterinarians certainly agree that rotating between chemical classes -- not just brand names -- is the key to an effective deworming program,” said John Donecker, VMD, MS, Senior Veterinarian at Pfizer Animal Health. “By utilizing Strongid C daily and Equimax twice yearly, horse owners are rotating between two different chemical classes and simultaneously protecting their horses from both adult parasites and immature, infective stage parasites as well.”

Pfizer, Inc. (NYSE: PFE), the world’s largest research-based biomedical and pharmaceutical company, also is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping horses and pets to live longer and healthier lives. For additional information on Pfizer’s portfolio of equine products, visit http://www.PfizerAH.com.


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