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WETA Directors Vote to Disband

(DENVER)— The Western English Trade Association’s Board of Directors has voted to suspend operations and formally dissolve the 45-year-old trade organization as of November 2008.

“The move to close WETA was necessary for a number of reasons including financial and membership challenges,” said WETA president Gary Mandelbaum. “It was not an easy decision. Over its history, WETA has made significant contributions to the industry through our yearly Leadership Forum conferences, the annual AIM Awards and the many benefits offered members.”

Founded in 1963, the Denver-based industry association had grown to more than 140 members in recent years and includes manufacturers, retailers, publishers and other businesses and individuals involved with the Western and English industry.

Among the group’s more recent successes, Mandelbaum noted, were increased visibility for Western products and stores through year-round public relations campaigns and two consumer Web sites, GetYourselfWest.com and Horselife.com.

Notwithstanding the board’s move, “There is still considerable interest among western industry leaders in pursuing a new mission,” Mandelbaum said. “Businesses involved in promoting the Western lifestyle still need the kind of benefits that WETA has sought to provide for decades.” With this in mind, in the coming months a number of western business executives will explore alternatives.

“I want to commend our executive director, Glenda Chipps for her tireless contributions during the past 22 years,” Mandelbaum said, “and thank all of our members for their loyal support.”

 

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