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White 'N Brite™ Shampoo and Body Wash added to the Vetrolin® Family

PHOENIX – April 29, 2009 – No rider competes alone. It takes time and dedication to make your horse look “horse show” ready. Now with the addition of White ‘N Brite™ Shampoo and White ‘N Brite™ Body Wash to the Vetrolin® line, your grooming entourage just got larger and more efficient.

Vetrolin® products offer a complete line of grooming solutions for equine competitors – the performance line that provides professional results.

“Vetrolin® products contain ingredients that provide premium quality grooming results equine competitors have trusted to help make their horses look like champions for more than 20 years,” said Alyssa Barngrover, brand manager, Farnam Horse Products. “Vetrolin® products are also renowned for the essential oils and invigorating aroma that sets them apart from the competition.”

Vetrolin® White ‘N Brite™ Shampoo and Body Wash are deep-cleaning shampoos with optical coat brighteners that brighten light-colored coats, enhance highlights on dark-colored coats and remove even the worst yellow stains. They are great for dogs too.

Other Vetrolin® products that clean and condition include:

-Bath – A premium quality, high-lathering shampoo that contains protein-enriched conditioners to repair split ends, vitamins and PABA sunscreen to help protect the coat from harsh elements. Great for dogs too.

-Body Wash – Vetrolin® bath formula in a one-step applicator that cleans without scrubbing. Eliminates buckets and sponges to make bathing easier after every ride.

-Green Spot Out – A spray-on, dry clean shampoo removes stains easily; works without water and is great when there’s no time or the weather is too cold for bathing. Excellent spot cleaner for light-colored coats.

-Conditioner – An intense moisturizer with Solar Guard® Color-Keeper. Protects the mane, tail and coat from fading for up to 8 days, while restoring strength and elasticity. Great for dogs too.

Vetrolin® products that Detangle and Shine include:

-Detangler – An instant detangler and conditioner that utilizes a cosmetic-grade silicone to leave manes and tails tangle-free with a healthy-looking shine.

-Shine – Ready-to-use spray contains salon-quality silicone plus conditioners to put a brilliant shine on coats and detangles manes and tails. Less saddle slip makes it a trusted favorite.

Vetrolin® products that soothe and invigorate include:

-Liniment – An invigorating, aromatic liniment that stimulates blood flow to help relieve minor stiffness, soreness and inflammation. Mix into a bucket of water for an exhilarating body brace.

-Liniment Gel – This gel formula contains counter-irritants for a deep-penetrating, warming sensation. Stimulates blood flow and promotes instant relief for sore muscles and joints. Contains hyaluronic acid to nourish the coat.

“At Farnam, respecting the environment is more than just good business practice – it is the right thing to do,” said Heather Hoff, senior vice president, Farnam Horse Products. “To demonstrate our commitment to the environment, Vetrolin® products are manufactured using bottles made of recyclable materials.”

Vetrolin® White ‘N Brite™ Shampoo and Body Wash join Vetrolin® Bath, Body Wash, Conditioner and Green Spot Out, Shine, Detangler, Liniment and Liniment Gel as the Official Grooming Products of the United States Equestrian Federation (USEF) and American Quarter Horse Association (AQHA).

About Farnam Companies, Inc.

Over the past six decades, Farnam Companies, Inc., has grown to one of the most widely recognized names in the animal health products industry and has become one of the largest marketers of equine products in the country. No one knows horses better than Farnam. That’s why no one offers a more complete selection of horse care products. Farnam’s Horse Products serve both the pleasure horse and the performance horse markets with products for fly control, hoof and leg care, grooming, wound treatment, leather care supplies, plus feed and nutritional supplements. For information about Farnam® Horse Products in the U.S. call toll free at (800) 234-2269 or visit http://www.farnamhorse.com.


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