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Winner By A Nose

When she talks about Durvet’s apple flavored worming pastes, lifelong horse owner Georgiana Norcross plays a variation on the theme that you can take a horse to water but you can’t make him drink.

Norcross acknowledges other products might be flavored, too. “But they don’t have the apple scent,” Norcross emphasizes, so if the horses can’t get past the smell they won’t take their medicine.

Norcross who operates an equine wound care and grooming business out of Cummings, GA, as well as an internet horse products company, http://www.HorseFavors.com, has changed her worming inventory to feature Durvet’s apple flavored – and scented – deworming line.

She explains the importance of the scent element by recalling how, as a middle school biology teacher, she stressed to her students that their research and experiments had to pass the senses test. “Seeing, tasting, smelling and so forth,” she goes on.

And she illustrates the point by mentioning her own distaste for yogurt. She knows it’s good for her and probably doesn’t taste all that bad, but she is repulsed by the smell.

Norcross refers to her 7-year-old Percheron Quarter Horse Cross - BB. “He is pretty adamant about what he likes and what he’ll do or won’t do,” she says, adding that he has to be sedated to be given some vaccines and other meds. But once he got a whiff of Durvet’s apple-flavored wormer, he was sold!


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