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Woodbine Announces New Horse Racing Contest

TORONTO, Aug. 29 /PRNewswire/ -- Woodbine Entertainment Group has announced the launch of its new free-to-play weekly horse racing contest, that is as easy as one, two, three.

Each week, participants are asked to pick the horses they think will win each race featured on Wednesday night's Woodbine Thoroughbred race card. Participants receive points if their horse finishes in first, second or third, based on the actual pari-mutuel payouts they would receive if they cashed a winning ticket. Each week the Top 3 finishers on the leaderboard win a share of the $1,000 weekly prize pool.

To register for the weekly contests visit http://www.thescore.ca/fantasy and then click on the link for the contest site. Once registered, participants can login each week and make their selections for that week's contest. The first contest runs on August 29th with the final contest held on October 31st, 2007.

To further increase the interactivity of the weekly contests, participants can watch Woodbine Thoroughbred racing Wednesday nights on The Score between 7-10 p.m. (ET) to receive live updates on the standings of the contest that is running that evening.

"Through our combined efforts, we have created a website that will introduce Woodbine Thoroughbred racing to people who may have little or no knowledge of the sport by providing a learning platform that is both fun and easy to use," said Tracy Richards, Events & Marketing Representative, Woodbine Entertainment Group.

The contest website was developed in conjunction with Racingworld Technology, an innovative United Kingdom based company, specializing in the development of online technology solutions.

Their "123racing.com" website, initially launched in New Zealand in 2006 as a free-to-play contest with daily and monthly prizes, quickly became an international hit as players invited friends from around the world to compete against them on local horse racing events.

Racingworld Technology brought years of technological experience along with a practical knowledge of horse racing that made them ideal partners for this initiative. This new website was modeled after their successful 123racing.com website with modifications and enhancements that will appeal to people who are new to the "sport of kings."

"We are delighted to be working with Woodbine Entertainment and The Score to offer such an innovative and exciting way to enjoy live horse racing," said Rob Earle, CEO of Racingworld Technology Limited.

The contest site includes a high level of interactivity with a continuously updating leaderboard and a "friends" feature that allows participants to invite others to play and see how well their friends are faring in each competition. The website also uses the innovative Trakus technology to provide animated race replays for each race in the contest, enabling participants to see exactly how their horse performed throughout each race. Using its patented real-time tracking system, Trakus brings fans amazingly close to the action.


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