Equine Network Announces Launch of EquiShopper.com, Shopper's Guide for Horse Enthusiasts
New York, NY, April 16, 2008 — Source Interlink Media, a division of Source Interlink Companies, Inc., publishers of leading equine publications such as EQUUS, Practical Horseman, Horse & Rider and Dressage Today, and websites EquiSearch.com and Equine.com, announces the launch of EquiShopper.com (http://www.EquiShopper.com), the only online shopping guide just for horse enthusiasts.
EquiShopper.com is an online extension of the very popular print product, Everything For Horse & Rider, a semi-annual shopping magazine for horse people. "The web is a fantastic tool for consumers to compare various products, research different brands and find a retailer to make their purchase. This is the first and only site to bring together the finest brands, top retailers and hundreds of related articles that will help horse enthusiasts make good decisions on their equipment and apparel purchases," said Susan Harding, group publisher for Source Interlink Media's Equine Network.
Research has shown that 59% of all horse enthusiasts frequently shop for horse-related products on equine websites, and up to 75% of active competitors use the web for shopping. EquiShopper.com fills a gap in the industry to help serve these active and discerning consumers by giving them information, rankings, related articles, how-to video and thousands of options to fill their needs.
Major manufacturers and retailers participating in the EquiShopper.com site include Beval Saddlery, Bit of Britain, Choice Brands, English Riding Supply, Equestrian Collections, Horse.com, HorseLoverZ.com, Horseware, Jeffers, JPC Equestrian, Nunn Finer, SmartPak and WeatherBeeta.
About Source Interlink Media's Equine Network
The Equine Network, a division of Source Interlink Media, produces the websites EquiSearch.com and Equine.com and publishes EQUUS, Practical Horseman, Horse & Rider, Dressage Today, Arabian Horse World, Everything For Horse & Rider and Discover Horses at the Kentucky Horse Park magazines. Source Interlink Media is a division of Source Interlink Companies, Inc. (NASDAQ: SORC), a media and marketing services company. Source Interlink (http://www.sourceinterlink.com) is one of the largest publishers of magazines and online content for enthusiast audiences and a leading distributor of home entertainment products, including DVDs, music CDs, magazines, games, books and related items.
For more information, please visit the Company's website at http://www.sourceinterlink.com.