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Four Ariat Athletes Crowned World Champions at 2008 NFR
Amidst a sea of green and red, Ariat ProRodeo Team athletes Luke Branquinho, Justin McDaniel, Lindsay Sears and Stran Smith are happy to have struck gold at the 2008 Wrangler National Finals Rodeo. ... Read the full article

All Eyes on the Ariat Playoffs
Ariat International, Inc. is pleased to announce the return of Ariat Playoffs to the Wrangler Pro Rodeo Tour. The Ariat Playoffs, the first of its kind in professional rodeo, has proven to be a popular and exciting format, entertaining the seasoned rodeo enthusiast while, at the same time, attracting new fans. Total prize money for the Ariat Playoffs is $1.62 million, making it the richest 16-performance payout in the PRCA in 2008, excluding the Wrangler National Finals Rodeo. In addition to title sponsorship, Ariat is also the Official Boot of the Wrangler Pro Rodeo Tour. ... Read the full article

Ariat's Bach Ropes 4th World Title at National Finals Rodeo
Team of Athletes Makes Strong Showing Again This Year Union City, CA – December 13, 2006 – 28-time NFR qualifier and Ariat Pro Rodeo Team member, Allen Bach, captured his fourth career team-roping championship at the 2006 Wrangler National Finals ... Read the full article

Ariat® Signs Rodeo Legend Bob Tallman
Ariat International, Inc., the innovation leader in performance equestrian footwear, apparel and small leather goods, is pleased to announce their sponsorship of Bob Tallman. Known as the voice of Professional Rodeo, Tallman is both a Professional Rodeo Hall of Fame inductee and a seven-time recipient of the distinguished PRCA's Announcer of the Year. ... Read the full article

Ariat® Probaby™ Receives Certification for Competition
ProBaby™ Receives ‘Thumbs Up’ from National High School Rodeo Association Union City, CA- April 28, 2006 – The National High School Rodeo Association has approved Ariat’s ProBaby™, the newest addition to its series of high-performance boots, as a ... Read the full article

Ariat® International’s Pro Rodeo Team Athletes Always Bring Their “A” Game
Union City, CA – October 3, 2007 -- Ariat International has an exceptional roster of Pro Rodeo Team Athletes, but two of them remarkably stand out: Allen Bach (Team Roping) and Stran Smith (Tie Down Roping). These athletes have an impressive list of ... Read the full article

10 Ariat Athletes NFR-Bound
Although the house usually has an edge in Vegas, it’s a safe bet you’ll see a lot of cowboys walking away winners at this year’s Wrangler National Finals Rodeo (NFR). And 10 of those contenders are Ariat-sponsored athletes, each gunning for a title in the world’s premier rodeo event as it descends upon Sin City from Dec. 4-13, 2008. ... Read the full article

Ariat Opens the Chutes in 2009 with New Bronc Stomper Boot
Ariat International, Inc. is proud to announce that the Ariat® Bronc Stomper™ – a revolutionary roughstock competition boot – has arrived and is taking the rodeo world by storm. ... Read the full article

Take a Closer Look at Ariat Belts
Exceptional Quality, Expert Craftsmanship and Ariat Signature Style Full-Grain Leathers -10 oz leathers on most men's styles -Belt leather matches most boot leathers Signature Hardware -Original hand-made "masters" exclusive to Ariat ... Read the full article

Miss Rodeo America 2009 Tapes Absorbine® Video with Horsegirltv.com
It was a fun day in Tennessee recently when Miss Rodeo America 2009, Maegan Ridley, spent the day with Angelea K. Walkup from Horsegirltv.com to tape a segment for Angelea’s increasingly popular website. Miss Rodeo America is sponsored by W. F. Youn ... Read the full article

Bandy Murphy is Officially the “World’s Toughest Cowboy”
Union City, CA – June 4, 2007 -- Ariat International, Inc. announced today that its sponsored Toughest Cowboy competitor, Bandy Murphy, won the coveted “2007 World’s Toughest Cowboy” title in the June 3rd series finale’ of “Toughest Cowboy” on Fox Sp ... Read the full article

Ariat® Handbags - Quality Craftsmanship, Thoughtful Detail, Exquisite Design
Each Ariat handbag is a work of art. Crafted from the same full-grain leathers as the popular Ariat footwear and belt collections, Ariat handbags boast high quality construction and are designed to coordinate perfectly with other Ariat products. All Ariat handbags feature fully turned construction which means they are stitched from the inside out. The result - a refined look with smooth edges and no loose threads. ... Read the full article

W.F. Young, Inc. Sponsors 2008 Miss Rodeo America Amy Wilson
Absorbine® Sponsors 2008 Miss Rodeo America Amy Wilson East Longmeadow, MA (March 3, 2008) -- An innate passion for rodeos, horses and people helped 21-year-old Amy Wilson become the 2008 Miss Rodeo America. W.F. Young, Inc., a family operated co ... Read the full article

Absorbine Sponsors 2007 Miss Rodeo America Pageant and Winner Ashley Andrews
East Longmeadow, MA (June 18, 2007) – Genuine, positive, talented and determined – the 2007 Miss Rodeo America, Ashley Andrews, has it all. W.F. Young, Inc., a family operated company with a 115-year history and creators of the trusted Absorbin ... Read the full article

One Month Out: Miss Rodeo California Contestants Prepare
Only one month away from the largest pageant any of these rodeo queens have ever entered and the contestants are feverishly preparing for the 35th Annual Miss Rodeo California Pageant, being held for the first time in Paso Robles October 7-9, 2008. ... Read the full article

Horse Media Group Launches Spin To Win Rodeo
Title expands established Spin To Win to cover all rodeo events. Louisville, CO, August 24, 2006 — Horse Media Group is growing yet again with its launch of the expanded title Spin To Win Rodeo. Established in 1997, Spin To Win’s mission for ne ... Read the full article

Ariat Teams Up with the Cast of “Nashville Star”
Ariat International, Inc. is pleased to announce that the company has provided the latest styles from their western boot collection to the cast of the NBC’s “Nashville Star.” ... Read the full article

Ariat Signs Champion Barrel Racer Lindsay Sears
Ariat International, Inc. is pleased to announce Lindsay Sears, the current number one ranked barrel racer in the WPRA, as the newest member of the Ariat Performance Team. ... Read the full article

Happy Birthday HorseGirlTV®! Site Retooling, World Cup Action, Miss Rodeo America & iPhone
HUBERT, Nc April 15, 2009 Tune in. Tack up.® and sing the Happy Birthday tune to HorseGirlTV®. On May 1st the award-winning series will be turning the ripe old Internet age of two! How times flies when your learning about fly spray, meeting olympians ... Read the full article

Ariat Recognized as Vendor of the Year by TSC
Ariat Named First Footwear & Apparel Company to Win Annual Vendor Award Union City, CA – (October 5, 2006) – Ariat International, Inc., the leading manufacturer of innovative performance equestrian footwear, apparel, handbags, belts and accessori ... Read the full article