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Take a Closer Look at Ariat Belts
Exceptional Quality, Expert Craftsmanship and Ariat Signature Style Full-Grain Leathers -10 oz leathers on most men's styles -Belt leather matches most boot leathers Signature Hardware -Original hand-made "masters" exclusive to Ariat ... Read the full article

Ariat Teams Up with the Cast of “Nashville Star”
Ariat International, Inc. is pleased to announce that the company has provided the latest styles from their western boot collection to the cast of the NBC’s “Nashville Star.” ... Read the full article

Boot Barn Receives Ariat World Champion Retailer Award
Union City, CA- (October 5, 2006) – Ariat International, Inc., the leading manufacturer of innovative performance equestrian footwear, apparel, handbags, belts and accessories, has presented the 2005 Ariat World Champion Retailer Award to Boot Barn. ... Read the full article

Spring Style Moves in a New Direction with the Ariat® Westchester Collection
Union City, Calif. March 19, 2009 – Ariat International, Inc. ushers in the spring show season with the Ariat® Westchester Collection, a breath of fresh air for the English footwear category. “Our new Westchester Collection celebrates the small ... Read the full article

Ariat Unveils Newly Redesigned Website
Expanded navigation tools make locating desired products, retailers easier for consumers Union City, CA – February 15, 2006 – Responding to its ever-increasing website traffic and recommendations from customers worldwide, Ariat International has ... Read the full article

Ariat® International Builds on the Success of ProBabyT and Fatbaby 2008 Styles
Union City, CA - August 14, 2007 - Ariat International, Inc., the innovation leader in performance equestrian footwear, will be releasing new ProBabyT and Fatbaby styles to arrive in stores November 2007 and January 2008. Ariat, the originator of the ... Read the full article

Ariat Opens the Chutes in 2009 with New Bronc Stomper Boot
Ariat International, Inc. is proud to announce that the Ariat® Bronc Stomper™ – a revolutionary roughstock competition boot – has arrived and is taking the rodeo world by storm. ... Read the full article

Newest Addition Combines FatBaby™ Styling With ATS Technology to Result in High-Performance Riding Boot
ARIAT DELIVERS PROBABY™ Union City, CA – April 10, 2006 – For cowgirls who’ve loved everything about Ariat’s Fatbaby™ except having to change boots to ride, wishes really do come true. Ariat’s newest high-performance boot, the Ariat® ProBaby™, combin ... Read the full article

Tretorn Riding Boot Available at Kocher Tack Shop at Winter Equestrian Festival
Introducing the Tretorn Riding Boot. Innovative, comfortable and durable as the best athletic shoes, the Tretorn boot is ideal for schooling and everyday use. With the comfort of a sneaker and the ease of cleaning its microfiber material with a damp ... Read the full article

Work Hard, Work Smart with Ariat® WorkHog™ Footwear Line
When you’re faced with a beast of a job, you need to go in well prepared. Enter the new WorkHog™ line of work boots from Ariat International, Inc., created precisely for this reason. They’re built strong to last, and are also packed with an optimum mix of technologies to help you tackle whatever is thrown your way. ... Read the full article

All Eyes on the Ariat Playoffs
Ariat International, Inc. is pleased to announce the return of Ariat Playoffs to the Wrangler Pro Rodeo Tour. The Ariat Playoffs, the first of its kind in professional rodeo, has proven to be a popular and exciting format, entertaining the seasoned rodeo enthusiast while, at the same time, attracting new fans. Total prize money for the Ariat Playoffs is $1.62 million, making it the richest 16-performance payout in the PRCA in 2008, excluding the Wrangler National Finals Rodeo. In addition to title sponsorship, Ariat is also the Official Boot of the Wrangler Pro Rodeo Tour. ... Read the full article

Ariat® Launches Women’s Motor Collection for Fall 2008
Ariat International, Inc., the innovation leader in equestrian footwear is pleased to announce the debut of women’s motorcycle boots for Fall 2008. Similar to the men’s motorcycle boot collection that launched last year, women’s Motor utilizes Ariat exclusive technology that was previously only available in equestrian riding boots and applies it to a different type of riding. The result – the most technologically advanced and comfortable motorcycle boots on the market designed specifically for a woman. ... Read the full article

Steal the Spotlight This Spring with the Ariat® Showbaby
Union City, Calif. February 17, 2008 – Ariat International, Inc. is proud to present three new leading ladies in the ever-popular Fatbaby collection: the Showbaby, Showbaby Square Toe and Showbaby Square Toe Wing Tip! “Our Showbaby collection in ... Read the full article

Ariat® Probaby™ Receives Certification for Competition
ProBaby™ Receives ‘Thumbs Up’ from National High School Rodeo Association Union City, CA- April 28, 2006 – The National High School Rodeo Association has approved Ariat’s ProBaby™, the newest addition to its series of high-performance boots, as a ... Read the full article

Ariat® International Sets Fall 2008 Aflame with the All New Crossfire
Fall 2008 marks the debut of a fresh, new style concept in Western performance footwear with the launch of the Ariat Crossfire. Combining legendary Ariat ATS technology with a wide square toe profile and a higher, stacked heel, the Crossfire represents the next generation of trend-right, wide square toe boots. ... Read the full article

Ariat and Breyer Partner Up to Introduce an Exclusive Collectible Model Horse
Union City – May 14, 2007 -- Ariat International, Inc., the leading manufacturer of equestrian riding boots, apparel, and small leather goods, and Breyer® Horses, maker of the “World’s Finest Model Horses,” have teamed up for the first time to create ... Read the full article

Ariat® International Introduces Expanded Children's Offerings for Fall 2008
"Having grown up on a thoroughbred farm in Pennsylvania and as a mother of three children myself, I appreciate the need for high quality, performance footwear and apparel for riders of all ages." said Beth Cross, President and CEO of Ariat International. "The expansion of the Children's Collection with Boys' Apparel and Children's Belts is a natural evolution of the Ariat brand and one that I am truly proud to share with our customers." ... Read the full article

Ariat® Introduces Premium Western Performance Boots with Butyl Leather Outsoles for Women
Ariat International, Inc., the innovation leader in performance equestrian footwear, apparel and small leather goods, announces the Fall 2008 introduction of performance leather sole boots for women. The Dally, previously only available for men, represents, a unique combination of Ariat's unparalleled performance technology with authentic, handcrafted Butyl-treated leather soles. Unlike conventional leather, Butyl-treated soles offer increased durability and flexibility regardless of the weather conditions. The result is a traditional look and feel of leather that is more water-resistant and longer-wearing between resoles. ... Read the full article

Ariat® International Unveils Eco-Friendly Apparel for Fall 2008
Ariat International, Inc., the innovation leader in performance equestrian footwear, apparel and accessories is pleased to announce the introduction of their first eco-friendly performance apparel for Fall 2008. Eco Thermal is made from recycled Polartec® Power Dry® fabric. This development illustrates Ariat’s commitment to consistent design expansion while being environmentally conscious. ... Read the full article

EasyCare Seeking Name for New Hoof Boot Design
EasyCare, Inc. is currently in development with a new innovative hoof boot design. This new horse hoof boot will be a lower profile version of the Easyboot Epic. The totally new hoof boot design will feature a lower fitting shell, a new fastening s ... Read the full article